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IVR Wizard of OZ Field Experiment with Less-Literate Telecom Customers

Background and motivation: Interactive Voice Response (IVR) is a popular and one of the most deployed technology interventions in the developing countries. One of the primary business drivers is that it does not mandate the user to use any technologically advanced device. On the other hand, IVR has been studied for its usability issues. Even for the service providers, IVR costs are higher than services on data channels. However, given the sunk costs and low-technology investments, they are an attractive business proposition and continue to garner support. Our focus  This field trip is mainly focused on experiencing the different challenges of IVR while interacting with less-literate users. With a virtual set up of a call centre, we would like to understand how an IVR works? what are the different issues? What are the opportunities? How to make an IVR better? Through this field trip a wizard will be built to facilitate interactions between the user and the participa
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